I met John Jantsch, the man behind Duct Tape Marketing, about 5 years ago. He was the keynote speaker at an event in Cleveland. I had read his bestselling marketing book, and was excited to hear what he had to say.
Check out this short snippet of his presentation at Cleveland’s Corporate College that John allowed me to tape- John Jantsch’s Cleveland presentation.
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I liked what John had to say, and I’ve been able to up my marketing game because of him.
I consider John a friend, and we’ve been able to spend some quality time together-in person, and his laser-sharp focus on smart and sticky marketing is a sight to behold.
John was one of the first people I reached out to in the moments after I signed my book deal with Wiley Publishing. Here’s why;
1. I knew that John would be genuinely happy for me
2. I wanted to make sure that an influencer like him, knew about it
3. I was hoping that he’d tell his network. (He did.)
And, not only did John send out the news via Twitter etc….he gave me some words of encouragement.
And, he wrote this that’s now located on the back cover of Become a Franchise Owner!
“The decision to become a franchise owner is a big one—you would be crazy to even consider making it without Joel Libava’s years of experience in your corner.”
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Of course, I sent John my book, and he was kind enough to ask me to join him on one of his legendary Duct Tape Marketing podcast interviews.
Listen to my interview with John Jantsch, which is titled, “Does a Franchise Make Sense as a Business Option?” You’ll pick up some things that aren’t even in my book. And, the podcast has been Re-Tweeted over 400 times. Already 
Thanks, John.
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