The Most Monumental Mantra in Franchising

From Ray Kroc, the founder of the McDonald’s corporation;

 
“In business for yourself, not by yourself.”

Kroc was referencing the business model of franchising-the business system itself, when he came up with that powerful quote. And, it still holds true today.

One of the greatest things about the franchise business has to do with the fact that you’re not really alone. Now, you may be alone when you’re walking up to the front door of your business to open up in the morning, but it kind of stops there. You have some employees around you. You have customers. And, you have a support team that’s a phone call or email away.

Independent business owners don’t have a lot in the way of support, in most cases. It’s kind of all up to them. But, franchise owners do have support. In addition to the team at franchise headquarters, franchisees have another source of help that may even be better than the help that’s available from the corporate office. Would you like to know more about the source I’m referring to?

Read my new column over at the Cox Small Business Navigation Program website to find out what I’m talking about.

Have you read the Free Chapter of my franchise book, yet? Here 

If you’ve read my book, I’d really appreciate it if you’d post a short review here. Thanks!